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marketing can't
save a 💩 product
How do you know you have the best positioning for your information product?
Do you have too many products where they’re cannibalizing sales?
Or too few products, with missed revenue and opportunities?
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👉 How do you know who to make products for? Basically: Should you stay niche or go mass market?
How do you know who to make products for? Basically: Should you stay niche or go mass market?
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👉 Should you make a premium product? An entry-level online course? Membership? Community? Live event? Petting zoo? For the love of fuzzy alpacas, what ACTUALLY makes sense for your business??
Should you make a premium infoproduct? An entry-level online course? Membership? Community? Live event? Petting zoo? For the love of fuzzy alpacas, what ACTUALLY makes sense for your business??
What if you could actually be selling the SAME PRODUCT
at 2X the price?!
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👉While we’re at it, how do you know your products are at the RIGHT price points? Is it possible you’re scaring away prospects because your prices are a little too high? 😨
While we’re at it, how do you know your products are at the RIGHT price points? Is it possible you’re scaring away prospects because your prices are a little too high? 😨
How would you know any new product will be 🤑🤑💰💰before building and risking launching to 🦗?
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👉What’s your exact secret sauce that makes your customers buy YOUR products (and not those other guys’)?
What’s your exact secret sauce that makes your customers buy your products (and not those other guys’)? How do you find out?
🤔🤔🧐
CLEARLY, a brilliant marketing strategy alone cannot answer these difficult and uncomfortable questions.
Your infoproduct business deserves to get crystal-clear answers to the questions above (and more) so you can confidently sell the right product at the right price to the right customers...
...WITHOUT worry of wasting your money on building dud products or marketing. 💸
🙋🏻♀️ Hi, I’m Stephanie.
I’ve done practically everything in the information product space, ranging from inbound marketing content all the way to outbound PR and media strategy. In this time, I’ve…
👉 … written one of New York Times’ highest-trafficked non-news-related articles in a single day.
👉 … helped launch an entrepreneur’s book to the New York Times best-selling list in the first week of release.
👉…built multimillion-dollar products from the ground-up to successful 6- and 7-figure first launches.
I’ve even made my own products and done my own marketing, getting literally hundreds of articles published in places like Business Insider, Inc., Lifehacker, New York Magazine, The New York Times, CXL, GrowthLab, and more. This collage features just a select few of my articles:
After wearing so many hats among different businesses, the #1 thing I learned is that:
Nobody knows what the eff they’re doing with products.
Most founders just emulate their favorite businesses and gurus. Then, when their business starts to plateau they instinctively jump on:
More SEO!
More exposure!
More affiliates!
More ads!
MORE LEADS!
In other words:
MORE 👏 MARKETING 👏
If this is you, marketing is the wrong place to start. Because for 95% of businesses, they don’t have a marketing problem.
They have a product problem.
You see, product problems are like tiny gremlin jerks hiding in plain sight. 👹 They’re hard to identify, but once you know where to look, the blasted buggers are there just quietly eating away at profits. Some examples of product problems businesses face include (but are not limited to)…
⁉️Their launch revenue is trending downward. Maybe their last launch was only 60% of the revenue generated from the first time they launched the product. 😱
⁉️ They have TOO many product ideas and simply can’t make a decision on which one is worth da squeeze. 🍋 (Most of the time they build something anyway, even if it’s not profitable!)
⁉️ They’re spending more money (and ⏰) than ever getting leads (who don’t even end up buying!).
⁉️ They’re finding their old tactics — that webinar strategy, the sales pitch, the evergreen funnel — have all stopped working, ack! 🤦🏻♀️
⁉️ They feel like they can’t charge as much as their competition (is that really true?). 🧐
⁉️ They collect TONS of customer data…but have NO idea how to make sense of it or turn any of it into action. So they just take their best 🔪 in the dark.
⁉️ Their first instinct to address flagging sales is to haphazardly build ANOTHER product — or discount!
And more! But look, here’s the simple truth:
The best marketing in the world alone won’t profitably scale a business that has a 💩product — or worse, a good product for the wrong audience at the wrong price.
If you suspect you might have a product problem, let me help take the guesswork out for you.
Let me make your product ready for marketing and growth.
"At my marketing agency, I ask every client the same question: 'Why do you deserve more sales?' If they don't have a convincing answer, I know that hiring me is a waste of money -- so I send them to Stephanie first."
Steven Alexander Young
Founder of Challenger Digital
Fractional CPO Services
I help proven infoproduct & coaching businesses make profitable products that their customers love through product consulting services and ongoing product strategy as Fractional Chief Product Officer (CPO). I help with:
👉 Product & pricing strategy
👉 Designing results-based flagship programs, cohorts, memberships, and any other digital products
👉 Product innovation and customer research… And more!
As a Fractional CPO, my goal for your business is simple.
By the time I’m done working with you, you can throw all the marketing money you want at your products because you’ll KNOW you’ve got the right products for the right prospects at the right price points.
AKA Winners. 😎
I’ve spent over 10 years as a media strategist living and breathing positioning and helping clients get press. Examples:
Let me tell you the secret about all this press.
Press is pretty “easy” …
… if your product is great to begin with. 😎
Because truly great products make great stories. They’re already so inherently interesting that the press are dying to write about them.
So whether you’re an infoproduct business, with an existing suite of products, that wants to grow, or a coach that wants to turn your services into products and diversify your revenue stream, I can save you from common pitfalls and help take you to the next level — faster…and more profitably.
Pricing
Imagine having a Chief Product Officer by your side to help you make actually profitable products with a long-term product strategy for your small business. This person’s salary would normally be between $220K to $340K per year, according to Salary.com. That’s about $30,000 per month! But my service gives you the full CPO treatment at a fraction of the cost.
Most engagements with me begin at $5,000 to start.
Just let me know what you need, and I can tell you how I can help. (And I’ll definitely tell you if you’re not ready or right for my services.)
"Stephanie is a talented product designer. Thanks to her work as a writer, she understands how to tell a story. And in her work as a product designer, she developed a deep understanding of human nature and the customer journey. She delivered new thought leadership, focused execution, and took a key role in the development of successful digital programs at I Will Teach You To Be Rich."
Ramit Sethi
CEO of I Will Teach You To Be Rich
"I’ve spent over $20 million on ads over the last decade with a high RoAS (return on ad spend). If you want an elite RoAS without wasting a TON of money through trial and error, work with Stephanie.”
Dick Talens
Growth Hacker, Co-founder of Fitocracy (Acquired, 2016)
"In a world of online pretenders, Stephanie is the real deal."
Aaron Orendorff
VP Marketing at Common Thread Collective
Next Steps 👇
Fill out the form below to get in touch 🙂
(Or email me: hi @ stephanielee . me)
My work has been published in..
