👉 How do you know who to make products for? Basically: Should you stay niche or go mass market?
How do you know who to make products for? Basically: Should you stay niche or go mass market?
👉 Should you make a premium product? An entry-level product? Online course? Membership? Subscription? Live event? Petting zoo? For the love of fuzzy alpacas, what ACTUALLY makes sense for your business??
Should you make a premium infoproduct? An entry-level online course? Membership? Live event? Petting zoo? For the love of fuzzy alpacas, what ACTUALLY makes sense for your business??
👉While we’re at it, how do you know your products are at the RIGHT price points? Is it possible you’re scaring away prospects because your prices are a little too high? 😨
While we’re at it, how do you know your products are at the RIGHT price points? Is it possible you’re scaring away prospects because your prices are a little too high? 😨
👉How do you know WTF to even add to your product (without waste)? What features your customers ACTUALLY want (and use)?
What’s your exact secret sauce that makes your customers buy your products (and not those other guys’)? How do you find out?
Worse, it downright ignores many of those fundamental questions.
It’s no wonder acquiring and converting new leads feel like trying to stampede through molasses.
I’ve done practically everything in the information product space, ranging from inbound marketing content all the way to outbound PR and media strategy. In this time, I’ve…
👉 … written one of New York Times’ highest-trafficked non-news-related articles in a single day.
👉 … helped launch an entrepreneur’s book to the New York Times best-selling list in the first week of release.
👉…built multimillion-dollar products from the ground-up.
I’ve even made my own products and done my own marketing, getting literally hundreds of articles published in places like Business Insider, Inc., Lifehacker, New York Magazine, The New York Times, CXL, GrowthLab, and more. This collage features just a select few of my articles:
After wearing so many hats among different businesses, the #1 thing I learned is that:
That’s because, for most founders, when their business starts to plateau they instinctively jump on:
If this is you, marketing is the wrong place to start. Because for 97% of businesses, they don’t have a marketing problem.
You see, product problems are like tiny gremlin jerks hiding in plain sight. 👹They’re hard to identify, but once you know where to look, the blasted buggers are there just quietly eating away at your profits. Some example symptoms of a product problem include (but are not limited to)…
⁉️…Your launch revenue is trending downward. Maybe your last launch was only 60% of the revenue generated from the first time you launched the product. 😱
⁉️…You’re spending more money (and ⏱) than ever getting leads (and they don’t even buy!).
⁉️…You’re finding your old tactics — that webinar strategy, the sales pitch, the evergreen funnel — have all stopped working!
⁉️…You feel like you can’t charge as much as your competition (is that really true?).
⁉️…You’re just not sure WHY some customers buy and others don’t. But you’ve taken your best stab in the dark.
⁉️…Your first instinct to address any revenue jam is to build ANOTHER product — or discount!
⁉️…You’ve never seen a $1M+ and beyond product roadmap to scale your business before.
And more! But look, here’s the simple truth:
The best marketing in the world alone won’t profitably scale a business that has a 💩product — or worse, a good product for the wrong audience at the wrong price.
If you suspect you might have a product problem, let me help take the guesswork out for you.
"At my marketing agency, I ask every client the same question: 'Why do you deserve more sales?' If they don't have a convincing answer, I know that hiring me is a waste of money -- so I send them to Stephanie first."
Steven Alexander Young
Founder of Challenger Digital
I help proven infoproduct & coaching businesses make profitable products that grow their business with product consulting services and ongoing product strategy as Fractional Chief Product Officer (CPO). I help with things like:
👉 Product & pricing strategy
👉 Flagship programs, memberships, and various other products
👉 Customer research… and more!
As a Fractional CPO, my goal for your business is simple.
By the time I’m done working with you, you can throw all the marketing money you want at your products because you’ll KNOW you’ve got the right products for the right audience at the right price points.
AKA Winners. 😎
In a previous life, I was a journalist-turned-media strategist who spent over a decade living and breathing positioning and helping clients get press. Examples:
Let me tell you the secret about all this press.
Press is pretty “easy” …
… if your product is great to begin with. 😎
Because truly great products make great stories. They’re already so inherently interesting that the press are dying to write about them.
Whether you’re an infoproduct business, with an existing suite of products, that wants to grow, or a coach that wants to turn your services into products and diversify your revenue stream, I can save you from common pitfalls and help take you to the next level — faster…and more profitably.
A typical investment for my Fractional CPO service is between $5,000 and $10,000 per month. I also offer a variety of one-time projects, starting at $3,000, but 97% of clients will find my monthly fee to be the more cost effective option.
That’s because you won’t have to wait forever before you start seeing a return from investing in my services. I like to help my clients look for quick wins, as well as the long-term BIG wins.
Just let me know what you need, and I can tell you how I can help. (And I’ll definitely tell you if you’re not ready or right for my services.)
"Stephanie is a talented product designer. Thanks to her work as a writer, she understands how to tell a story. And in her work as a product designer, she developed a deep understanding of human nature and the customer journey. She delivered new thought leadership, focused execution, and took a key role in the development of successful digital programs at I Will Teach You To Be Rich."
CEO of I Will Teach You To Be Rich
"I’ve spent over $20 million on ads over the last decade with a high RoAS (return on ad spend). If you want an elite RoAS without wasting a TON of money through trial and error, work with Stephanie.”
Growth Hacker, Co-founder of Fitocracy (Acquired, 2016)
"In a world of online pretenders, Stephanie is the real deal."
VP Marketing at Common Thread Collective
Next Steps 👇
My work has been published in..